Zoe Foster Blake
Zoe Foster Blake is an Australian author, beauty editor, entrepreneur, and media personality known for her work in publishing, beauty journalism, and brand development.
Publishing and editorial career
Foster Blake began publishing work in magazines in 2002 and quickly established herself in the Australian beauty and lifestyle media industry. She has held senior editorial roles including deputy editor at Mania Magazine and Smash Hits Magazine.
She later became beauty director at Cosmopolitan Australia and Harper’s BAZAAR, and also served as editor-in-chief of the beauty website PRIMPED.com.au.
In addition, she has worked as a contributing beauty editor for Mamamia.
Writing and journalism
Foster Blake has written a long-running relationship advice column for Cosmopolitan since 2009. She also contributed columns to Sunday Style magazine from 2013 to 2015.
In 2006, she launched her beauty blog fruitybeauty, which later merged in 2015 with her personal site zotheysay.com, expanding her digital presence as a writer and commentator.
Business and entrepreneurship
Beyond journalism, Foster Blake has built a successful career as an entrepreneur and brand creator in the beauty and lifestyle space, leveraging her media experience to develop digital platforms and products.
Charity work and advocacy
Foster Blake is an ambassador for the Australian Orangutan Project, supporting efforts to raise awareness of endangered orangutan populations.
She is also an ambassador for Look Good Feel Better, a charity that provides free beauty workshops for women undergoing cancer treatment.
