At the age of 13, Jodi Anasta won a modeling competition and gained a contract with Vivien’s Modelling Agency. Her modelling led her to Japan, London and Milan, where she lived for five months. While modelling in London for two months she took the opportunity to travel through Europe recreationally.

Gordon has been the official celebrity ambassador and model for Australian lingerie brand Crystelle, Shoe label Tony Bianco, and swimwear label 2Chillies In 2013, she was announced as a new Myer ambassador. Gordon stepped down from ambassador duties with Myer in December 2017.

Acting

Gordon on the Home and Away set

In 2004, while preparing to move to New York,  Jodi Anasta successfully auditioned for the role of Martha MacKenzie in the long-running Australian soap opera Home and Away. For her portrayal of Martha, Gordon won a Logie award for “Most Popular New Female Talent” in 2006. The 2009 Logie awards saw Gordon nominated for “Most Popular Actress”.

Jodi Anasta was a contestant on the eighth season of Dancing with the Stars. She and her partner, Stefano Oliveri, were eliminated in the fifth week, on 12 October 2008. In January 2010, it was announced that Gordon would be leaving Home and Away after almost five years. She filmed her final scenes at the end of February and they aired in June of that year. Upon leaving Home and Away, Gordon took acting lessons and attended auditions for many television shows including Cops L.A.C..

In May 2010, Jodi Anasta won her first film role in The Cup. The film, which was released in 2011, is based on Media Puzzle’s win in the 2002 Melbourne Cup. Gordon plays the role of Damien Oliver’s partner, Trish. In November 2010, Gordon returned to Melbourne to film her next project, Any Questions for Ben?, a Working Dog production. A writer for the Herald Sun reported that Gordon turned down an offer to appear in a ten episode reality show series documenting the lives of the wives and girlfriends of Australian sportsmen.

In February 2011, the actress returned to television in Network Nine’s telemovie Blood Brothers, based on the Gilham family murders. Elle Halliwell of The Sunday Telegraph reported Gordon had been cast in the upcoming series of Underbelly titled Underbelly: Badness in April 2012. Jodi Anasta  portrayed Kylie Keogh. In April 2016, it was announced that Jodi Anasta had been cast in the role of school teacher Elly Conway in Neighbours. She initially signed a three-year contract and made her first appearance in July.